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NEW INFO 5 Results from share redemption are posted. Less than .2% redeemed. Very bullish as investors are showing extreme confidence in the future of PLBY.
https://finance.yahoo.com/news/playboy-mountain-crest-acquisition-corp-120000721.html
NEW INFO 4 Definitive Agreement to purchase 100% of Lovers brand stores announced 2/1.
https://www.streetinsider.com/Corporate+News/Playboy+%28MCAC%29+Confirms+Deal+to+Acquire+Lovers/17892359.html
NEW INFO 3 I bought more on the dip today. 5081 total. Price rose AH to $12.38 (2.15%)
NEW INFO 2 Here is the full webinar.
https://icrinc.zoom.us/rec/play/9GWKdmOYumjWfZuufW3QXpe_FW_g--qeNbg6PnTjTMbnNTgLmCbWjeRFpQga1iPc-elpGap8dnDv8Zww.yD7DjUwuPmapeEdP?continueMode=true&tk=lEYc4F_FkKlgsmCIs6w0gtGHT2kbgVGbUju3cIRBSjk.DQIAAAAV8NK49xZWdldRM2xNSFNQcTBmcE00UzM3bXh3AAAAAAAAAAAAAAAAAAAAAAAAAAAA&uuid=WN_GKWqbHkeSyuWetJmLFkj4g&_x_zm_rtaid=kR45-uuqRE-L65AxLjpbQw.1611967079119.2c054e3d3f8d8e63339273d9175939ed&_x_zm_rhtaid=866
NEW INFO 1 Live merger webinar with PLBY and MCAC on Friday January 29, 2021 at 12:00 NOON EST link below
https://mcacquisition.com/investor-relations/press-release-details/2021/Playboy-Enterprises-Inc.-and-Mountain-Crest-Acquisition-Corp-Participate-in-SPACInsider-ICR-Webinar-on-January-29th-at-12pm-ET/default.aspx
Playboy going public: Porn, Gambling, and Cannabis
!!!WARNING READING AHEAD!!! TL;DR at the end. It will take some time to sort through all the links and read/watch everything, but you should.
In the next couple weeks, Mountain Crest Acquisition Corp is taking Playboy public. The existing ticker MCAC will become PLBY. Special purpose acquisition companies have taken private companies public in recent months with great success. I believe this will be no exception. Notably, Playboy is profitable and has skyrocketing revenue going into a transformational growth phase.
Porn - First and foremost, let's talk about porn. I know what you guys are thinking. “Porno mags are dead. Why would I want to invest in something like that? I can get porn for free online.” Guess what? You are absolutely right. And that’s exactly why Playboy doesn’t do that anymore. That’s right, they eliminated their print division. And yet they somehow STILL make money from porn that people (see: boomers) pay for on their website through PlayboyTV, Playboy Plus, and iPlayboy. Here’s the thing: Playboy has international, multi-generational name recognition from porn. They have content available in 180 countries. It will be the only publicly traded adult entertainment (porn) company. But that is not where this company is going. It will help support them along the way. You can see every Playboy magazine through iPlayboy if you’re interested. NSFW links below:
https://www.playboy.com/
https://www.playboytv.com/
https://www.playboyplus.com/
https://www.iplayboy.com/
Gambling - Some of you might recognize the Playboy brand from gambling trips to places like Las Vegas, Atlantic City, Cancun, London or Macau. They’ve been in the gambling biz for decades through their casinos, clubs, and licensed gaming products. They see the writing on the wall. COVID is accelerating the transition to digital, application based GAMBLING. That’s right. What we are doing on Robinhood with risky options is gambling, and the only reason regulators might give a shit anymore is because we are making too much money. There may be some restrictions put in place, but gambling from your phone on your couch is not going anywhere. More and more states are allowing things like Draftkings, poker, state ‘lottery” apps, hell - even political betting. Michigan and Virginia just ok’d gambling apps. They won’t be the last. This is all from your couch and any 18 year old with a cracked iphone can access it. Wouldn’t it be cool if Playboy was going to do something like that? They’re already working on it. As per CEO Ben Kohn who we will get to later, “...the company’s casino-style digital gaming products with Scientific Games and Microgaming continue to see significant global growth.” Honestly, I stopped researching Scientific Games' sports betting segment when I saw the word ‘omni-channel’. That told me all I needed to know about it’s success.
“Our SG Sports™ platform is an enhanced, omni-channel solution for online, self-service and retail fixed odds sports betting – from soccer to tennis, basketball, football, baseball, hockey, motor sports, racing and more.”
https://www.scientificgames.com/
https://www.microgaming.co.uk/
“This latter segment has become increasingly enticing for Playboy, and it said last week that it is considering new tie-ups that could include gaming operators like PointsBet and 888Holdings.”
https://calvinayre.com/2020/10/05/business/playboys-gaming-ops-could-get-a-boost-from-spac-purchase/
As per their SEC filing:
“Significant consumer engagement and spend with Playboy-branded gaming properties around the world, including with leading partners such as Microgaming, Scientific Games, and Caesar’s Entertainment, steers our investment in digital gaming, sports betting and other digital offerings to further support our commercial strategy to expand consumer spend with minimal marginal cost, and gain consumer data to inform go-to-market plans across categories.”
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tMDAA1
They are expanding into more areas of gaming/gambling, working with international players in the digital gaming/gambling arena, and a Playboy sportsbook is on the horizon.
https://www.playboy.com/read/the-pleasure-of-playing-with-yourself-mobile-gaming-in-the-covid-era
Cannabis - If you’ve ever read through a Playboy magazine, you know they’ve had a positive relationship with cannabis for many years. As of September 2020, Playboy has made a major shift into the cannabis space. Too good to be true you say? Check their website. Playboy currently sells a range of CBD products. This is a good sign. Federal hemp products, which these most likely are, can be mailed across state lines and most importantly for a company like Playboy, can operate through a traditional banking institution. CBD products are usually the first step towards the cannabis space for large companies. Playboy didn’t make these products themselves meaning they are working with a processor in the cannabis industry. Another good sign for future expansion. What else do they have for sale? Pipes, grinders, ashtrays, rolling trays, joint holders. Hmm. Ok. So it looks like they want to sell some shit. They probably don’t have an active interest in cannabis right? Think again:
https://www.forbes.com/sites/javierhasse/2020/09/24/playboy-gets-serious-about-cannabis-law-reform-advocacy-with-new-partnership-grants/?sh=62f044a65cea
“Taking yet another step into the cannabis space, Playboy will be announcing later on Thursday (September, 2020) that it is launching a cannabis law reform and advocacy campaign in partnership with National Organization for the Reform of Marijuana Laws (NORML), Last Prisoner Project, Marijuana Policy Project, the Veterans Cannabis Project, and the Eaze Momentum Program.”
“According to information procured exclusively, the three-pronged campaign will focus on calling for federal legalization. The program also includes the creation of a mentorship plan, through which the Playboy Foundation will support entrepreneurs from groups that are underrepresented in the industry.” Remember that CEO Kohn from earlier? He wrote this recently:
https://medium.com/naked-open-letters-from-playboy/congress-must-pass-the-more-act-c867c35239ae
Seems like he really wants weed to be legal? Hmm wonder why? The writing's on the wall my friends. Playboy wants into the cannabis industry, they are making steps towards this end, and we have favorable conditions for legislative progress.
Don’t think branding your own cannabis line is profitable or worthwhile? Tell me why these 41 celebrity millionaires and billionaires are dummies. I’ll wait.
https://www.celebstoner.com/news/celebstoner-news/2019/07/12/top-celebrity-cannabis-brands/
Confirmation: I hear you. “This all seems pretty speculative. It would be wildly profitable if they pull this shift off. But how do we really know?” Watch this whole video:
https://finance.yahoo.com/video/playboy-ceo-telling-story-female-154907068.html
Man - this interview just gets my juices flowing. And highlights one of my favorite reasons for this play. They have so many different business avenues from which a catalyst could appear. I think paying attention, holding shares, and options on these staggered announcements over the next year is the way I am going to go about it. "There's definitely been a shift to direct-to-consumer," he (Kohn) said. "About 50 percent of our revenue today is direct-to-consumer, and that will continue to grow going forward.” “Kohn touted Playboy's portfolio of both digital and consumer products, with casino-style gaming, in particular, serving a crucial role under the company's new business model. Playboy also has its sights on the emerging cannabis market, from CBD products to marijuana products geared toward sexual health and pleasure.” "If THC does become legal in the United States, we have developed certain strains to enhance your sex life that we will launch," Kohn said. https://cheddar.com/media/playboy-goes-public-health-gaming-lifestyle-focus Oh? The CEO actually said it? Ok then. “We have developed certain strains…” They’re already working with growers on strains and genetics? Ok. There are several legal cannabis markets for those products right now, international and stateside. I expect Playboy licensed hemp and THC pre-rolls by EOY. Something like this: https://www.etsy.com/listing/842996758/10-playboy-pre-roll-tubes-limited?ga_order=most_relevant&ga_search_type=all&ga_view_type=gallery&ga_search_query=pre+roll+playboy&ref=sr_gallery-1-2&organic_search_click=1 Maintaining cannabis operations can be costly and a regulatory headache. Playboy’s licensing strategy allows them to pick successful, established partners and sidestep traditional barriers to entry. You know what I like about these new markets? They’re expanding. Worldwide. And they are going to be a bigger deal than they already are with or without Playboy. Who thinks weed and gambling are going away? Too many people like that stuff. These are easy markets. And Playboy is early enough to carve out their spot in each. Fuck it, read this too: https://www.forbes.com/sites/jimosman/2020/10/20/playboy-could-be-the-king-of-spacs-here-are-three-picks/?sh=2e13dcaa3e05
Numbers: You want numbers? I got numbers. As per the company’s most recent SEC filing:
“For the year ended December 31, 2019, and the nine months ended September 30, 2020, Playboy’s historical consolidated revenue was $78.1 million and $101.3 million, respectively, historical consolidated net income (loss) was $(23.6) million and $(4.8) million, respectively, and Adjusted EBITDA was $13.1 million and $21.8 million, respectively.”
“In the nine months ended September 30, 2020, Playboy’s Licensing segment contributed $44.2 million in revenue and $31.1 million in net income.”
“In the ninth months ended September 30, 2020, Playboy’s Direct-to-Consumer segment contributed $40.2 million in revenue and net income of $0.1 million.”
“In the nine months ended September 30, 2020, Playboy’s Digital Subscriptions and Content segment contributed $15.4 million in revenue and net income of $7.4 million.”
They are profitable across all three of their current business segments.
“Playboy’s return to the public markets presents a transformed, streamlined and high-growth business. The Company has over $400 million in cash flows contracted through 2029, sexual wellness products available for sale online and in over 10,000 major retail stores in the US, and a growing variety of clothing and branded lifestyle and digital gaming products.”
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tSHCF
Growth: Playboy has massive growth in China and massive growth potential in India. “In China, where Playboy has spent more than 25 years building its business, our licensees have an enormous footprint of nearly 2,500 brick and mortar stores and 1,000 ecommerce stores selling high quality, Playboy-branded men’s casual wear, shoes/footwear, sleepwear, swimwear, formal suits, leather & non-leather goods, sweaters, active wear, and accessories. We have achieved significant growth in China licensing revenues over the past several years in partnership with strong licensees and high-quality manufacturers, and we are planning for increased growth through updates to our men’s fashion lines and expansion into adjacent categories in men’s skincare and grooming, sexual wellness, and women’s fashion, a category where recent launches have been well received.” The men’s market in China is about the same size as the entire population of the United States and European Union combined. Playboy is a leading brand in this market. They are expanding into the women’s market too. Did you know CBD toothpaste is huge in China? China loves CBD products and has hemp fields that dwarf those in the US. If Playboy expands their CBD line China it will be huge. Did you know the gambling money in Macau absolutely puts Las Vegas to shame? Technically, it's illegal on the mainland, but in reality, there is a lot of gambling going on in China. https://www.forbes.com/sites/javierhasse/2020/10/19/magic-johnson-and-uncle-buds-cbd-brand-enter-china-via-tmall-partnership/?sh=271776ca411e “In India, Playboy today has a presence through select apparel licensees and hospitality establishments. Consumer research suggests significant growth opportunities in the territory with Playboy’s brand and categories of focus.” “Playboy Enterprises has announced the expansion of its global consumer products business into India as part of a partnership with Jay Jay Iconic Brands, a leading fashion and lifestyle Company in India.” “The Indian market today is dominated by consumers under the age of 35, who represent more than 65 percent of the country’s total population and are driving India’s significant online shopping growth. The Playboy brand’s core values of playfulness and exploration resonate strongly with the expressed desires of today’s younger millennial consumers. For us, Playboy was the perfect fit.” “The Playboy international portfolio has been flourishing for more than 25 years in several South Asian markets such as China and Japan. In particular, it has strategically targeted the millennial and gen-Z audiences across categories such as apparel, footwear, home textiles, eyewear and watches.” https://www.licenseglobal.com/industry-news/playboy-expands-global-footprint-india It looks like they gave COVID the heisman in terms of net damage sustained: “Although Playboy has not suffered any material adverse consequences to date from the COVID-19 pandemic, the business has been impacted both negatively and positively. The remote working and stay-at-home orders resulted in the closure of the London Playboy Club and retail stores of Playboy’s licensees, decreasing licensing revenues in the second quarter, as well as causing supply chain disruption and less efficient product development thereby slowing the launch of new products. However, these negative impacts were offset by an increase in Yandy’s direct-to-consumer sales, which have benefited in part from overall increases in online retail sales so far during the pandemic.” Looks like the positives are long term (Yandy acquisition) and the negatives are temporary (stay-at-home orders).
https://www.sec.gov/Archives/edgadata/1803914/000110465921006093/tm213766-1_defa14a.htm
This speaks to their ability to maintain a financially solvent company throughout the transition phase to the aforementioned areas. They’d say some fancy shit like “expanded business model to encompass four key revenue streams: Sexual Wellness, Style & Apparel, Gaming & Lifestyle, and Beauty & Grooming.” I hear “we’re just biding our time with these trinkets until those dollar dollar bill y’all markets are fully up and running.” But the truth is these existing revenue streams are profitable, scalable, and rapidly expanding Playboy’s e-commerce segment around the world.
"Even in the face of COVID this year, we've been able to grow EBITDA over 100 percent and revenue over 68 percent, and I expect that to accelerate going into 2021," he said. “Playboy is accelerating its growth in company-owned and branded consumer products in attractive and expanding markets in which it has a proven history of brand affinity and consumer spend.”
Also in the SEC filing, the Time Frame:
“As we detailed in the definitive proxy statement, the SPAC stockholder meeting to vote on the transaction has been set for February 9th, and, subject to stockholder approval and satisfaction of the other closing conditions, we expect to complete the merger and begin trading on NASDAQ under ticker PLBY shortly thereafter,” concluded Kohn.
The Players: Suhail “The Whale” Rizvi (HMFIC), Ben “The Bridge” Kohn (CEO), “lil” Suying Liu & “Big” Dong Liu (Young-gun China gang). I encourage you to look these folks up. The real OG here is Suhail Rizvi. He’s from India originally and Chairman of the Board for the new PLBY company. He was an early investor in Twitter, Square, Facebook and others. His firm, Rizvi Traverse, currently invests in Instacart, Pinterest, Snapchat, Playboy, and SpaceX. Maybe you’ve heard of them. “Rizvi, who owns a sprawling three-home compound in Greenwich, Connecticut, and a 1.65-acre estate in Palm Beach, Florida, near Bill Gates and Michael Bloomberg, moved to Iowa Falls when he was five. His father was a professor of psychology at Iowa. Along with his older brother Ashraf, a hedge fund manager, Rizvi graduated from Wharton business school.” “Suhail Rizvi: the 47-year-old 'unsocial' social media baron: When Twitter goes public in the coming weeks (2013), one of the biggest winners will be a 47-year-old financier who guards his secrecy so zealously that he employs a person to take down his Wikipedia entry and scrub his photos from the internet. In IPO, Twitter seeks to be 'anti-FB'” “Prince Alwaleed bin Talal of Saudi Arabia looks like a big Twitter winner. So do the moneyed clients of Jamie Dimon. But as you’ve-got-to-be-joking wealth washed over Twitter on Thursday — a company that didn’t exist eight years ago was worth $31.7 billion after its first day on the stock market — the non-boldface name of the moment is Suhail R. Rizvi. Mr. Rizvi, 47, runs a private investment company that is the largest outside investor in Twitter with a 15.6 percent stake worth $3.8 billion at the end of trading on Thursday (November, 2013). Using a web of connections in the tech industry and in finance, as well as a hearty dose of good timing, he brought many prominent names in at the ground floor, including the Saudi prince and some of JPMorgan’s wealthiest clients.” https://www.nytimes.com/2013/11/08/technology/at-twitter-working-behind-the-scenes-toward-a-billion-dollar-payday.html Y’all like that Arab money? How about a dude that can call up Saudi Princes and convince them to spend? Funniest shit about I read about him: “Rizvi was able to buy only $100 million in Facebook shortly before its IPO, thus limiting his returns, according to people with knowledge of the matter.” Poor guy :(
He should be fine with the 16 million PLBY shares he's going to have though :)
Shuhail also has experience in the entertainment industry. He’s invested in companies like SESAC, ICM, and Summit Entertainment. He’s got Hollywood connections to blast this stuff post-merger. And he’s at least partially responsible for that whole Twilight thing. I’m team Edward btw.
I really like what Suhail has done so far. He’s lurked in the shadows while Kohn is consolidating the company, trimming the fat, making Playboy profitable, and aiming the ship at modern growing markets.
https://www.reuters.com/article/us-twitter-ipo-rizvi-insight/insight-little-known-hollywood-investor-poised-to-score-with-twitter-ipo-idUSBRE9920VW20131003
Ben “The Bridge” Kohn is an interesting guy. He’s the connection between Rizvi Traverse and Playboy. He’s both CEO of Playboy and was previously Managing Partner at Rizvi Traverse. Ben seems to be the voice of the Playboy-Rizvi partnership, which makes sense with Suhail’s privacy concerns. Kohn said this:
“Today is a very big day for all of us at Playboy and for all our partners globally. I stepped into the CEO role at Playboy in 2017 because I saw the biggest opportunity of my career. Playboy is a brand and platform that could not be replicated today. It has massive global reach, with more than $3B of global consumer spend and products sold in over 180 countries. Our mission – to create a culture where all people can pursue pleasure – is rooted in our 67-year history and creates a clear focus for our business and role we play in people’s lives, providing them with the products, services and experiences that create a lifestyle of pleasure. We are taking this step into the public markets because the committed capital will enable us to accelerate our product development and go-to-market strategies and to more rapidly build our direct to consumer capabilities,” said Ben Kohn, CEO of Playboy.
“Playboy today is a highly profitable commerce business with a total addressable market projected in the trillions of dollars,” Mr. Kohn continued, “We are actively selling into the Sexual Wellness consumer category, projected to be approximately $400 billion in size by 2024, where our recently launched intimacy products have rolled out to more than 10,000 stores at major US retailers in the United States. Combined with our owned & operated ecommerce Sexual Wellness initiatives, the category will contribute more than 40% of our revenue this year. In our Apparel and Beauty categories, our collaborations with high-end fashion brands including Missguided and PacSun are projected to achieve over $50M in retail sales across the US and UK this year, our leading men’s apparel lines in China expanded to nearly 2500 brick and mortar stores and almost 1000 digital stores, and our new men’s and women’s fragrance line recently launched in Europe. In Gaming, our casino-style digital gaming products with Scientific Games and Microgaming continue to see significant global growth. Our product strategy is informed by years of consumer data as we actively expand from a purely licensing model into owning and operating key high-growth product lines focused on driving profitability and consumer lifetime value. We are thrilled about the future of Playboy. Our foundation has been set to drive further growth and margin, and with the committed capital from this transaction and our more than $180M in NOLs, we will take advantage of the opportunity in front of us, building to our goal of $100M of adjusted EBITDA in 2025.”
https://www.businesswire.com/news/home/20201001005404/en/Playboy-to-Become-a-Public-Company
Also, according to their Form 4s, “Big” Dong Liu and “lil” Suying Liu just loaded up with shares last week. These guys are brothers and seem like the Chinese market connection. They are only 32 & 35 years old. I don’t even know what that means, but it's provocative.
https://www.secform4.com/insider-trading/1832415.htm
https://finance.yahoo.com/news/mountain-crest-acquisition-corp-ii-002600994.html
Y’all like that China money?
“Mr. Liu has been the Chief Financial Officer of Dongguan Zhishang Photoelectric Technology Co., Ltd., a regional designer, manufacturer and distributor of LED lights serving commercial customers throughout Southern China since November 2016, at which time he led a syndicate of investments into the firm. Mr. Liu has since overseen the financials of Dongguan Zhishang as well as provided strategic guidance to its board of directors, advising on operational efficiency and cash flow performance. From March 2010 to October 2016, Mr. Liu was the Head of Finance at Feidiao Electrical Group Co., Ltd., a leading Chinese manufacturer of electrical outlets headquartered in Shanghai and with businesses in the greater China region as well as Europe.”
Dr. Suying Liu, Chairman and Chief Executive Officer of Mountain Crest Acquisition Corp., commented, “Playboy is a unique and compelling investment opportunity, with one of the world’s largest and most recognized brands, its proven consumer affinity and spend, and its enormous future growth potential in its four product segments and new and existing geographic regions. I am thrilled to be partnering with Ben and his exceptional team to bring his vision to fruition.”
https://www.businesswire.com/news/home/20201001005404/en/Playboy-to-Become-a-Public-Company
These guys are good. They have a proven track record of success across multiple industries. Connections and money run deep with all of these guys. I don’t think they’re in the game to lose.
I was going to write a couple more paragraphs about why you should have a look at this but really the best thing you can do is read this SEC filing from a couple days ago. It explains the situation in far better detail. Specifically, look to page 137 and read through their strategy. Also, look at their ownership percentages and compensation plans including the stock options and their prices. The financials look great, revenue is up 90% Q3, and it looks like a bright future.
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tSHCF
I’m hesitant to attach this because his position seems short term, but I’m going to with a warning because he does hit on some good points (two are below his link) and he’s got a sizable position in this thing (500k+ on margin, I think). I don’t know this guy but he did look at the same publicly available info and make roughly the same prediction, albeit without the in depth gambling or cannabis mention. You can also search reddit for ‘MCAC’ and very few relevant results come up and none of them even come close to really looking at this thing.
https://docs.google.com/document/d/1gOvAd6lebs452hFlWWbxVjQ3VMsjGBkbJeXRwDwIJfM/edit?usp=sharing
“Also, before you people start making claims that Playboy is a “boomer” company, STOP RIGHT THERE. This is not a good argument. Simply put. The only thing that matters is Playboy’s name recognition, not their archaic business model which doesn’t even exist anymore as they have completely repurposed their business.”
“Imagine not buying $MCAC at a 400M valuation lol. Streetwear department is worth 1B alone imo.”
Considering the ridiculous Chinese growth as a lifestyle brand, he’s not wrong.
Current Cultural Significance and Meme Value: A year ago I wouldn’t have included this section but the events from the last several weeks (even going back to tsla) have proven that a company’s ability to meme and/or gain social network popularity can have an effect. Tik-tok, Snapchat, Twitch, Reddit, Youtube, Facebook, Twitter. They all have Playboy stuff on them. Kids in middle and highschool know what Playboy is but will likely never see or touch one of the magazines in person. They’ll have a Playboy hoodie though. Crazy huh? A lot like GME, PLBY would hugely benefit from meme-value stock interest to drive engagement towards their new business model while also building strategic coffers. This interest may not directly and/or significantly move the stock price but can generate significant interest from larger players who will.
Bull Case: The year is 2025. Playboy is now the world leader pleasure brand. They began by offering Playboy licensed gaming products, including gambling products, direct to consumers through existing names. By 2022, demand has skyrocketed and Playboy has designed and released their own gambling platforms. In 2025, they are also a leading cannabis brand in the United States and Canada with proprietary strains and products geared towards sexual wellness. Cannabis was legalized in the US in 2023 when President Biden got glaucoma but had success with cannabis treatment. He personally pushes for cannabis legalization as he steps out of office after his first term. Playboy has also grown their brand in China and India to multi-billion per year markets. The stock goes up from 11ish to 100ish and everyone makes big gains buying somewhere along the way.
Bear Case: The United States does a complete 180 on marijuana and gambling. President Biden overdoses on marijuana in the Lincoln bedroom when his FDs go tits up and he loses a ton of money in his sports book app after the Fighting Blue Hens narrowly lose the National Championship to Bama. Playboy is unable to expand their cannabis and gambling brands but still does well with their worldwide lifestyle brand. They gain and lose some interest in China and India but the markets are too large to ignore them completely. The stock goes up from 11ish to 13ish and everyone makes 15-20% gains.
TL;DR: Successful technology/e-commerce investment firm took over Playboy to turn it into a porn, online gambling/gaming, sports book, cannabis company, worldwide lifestyle brand that promotes sexual wellness, vetern access, women-ownership, minority-ownership, and “pleasure for all”. Does a successful online team reinventing an antiquated physical copy giant sound familiar? No options yet, shares only for now. $11.38 per share at time of writing. My guess? $20 by the end of February. $50 by EOY. This is not financial advice. I am not qualified to give financial advice. I’m just sayin’ I would personally use a Playboy sports book app while smoking a Playboy strain specific joint and it would be cool if they did that. Do your own research. You’d probably want to start here:
WARNING - POTENTIALLY NSFW - SEXY MODELS AHEAD - no actual nudity though
https://s26.q4cdn.com/895475556/files/doc_presentations/Playboy-Craig-Hallum-Conference-Investor-Presentation-11_17_20-compressed.pdf
Or here:
https://www.mcacquisition.com/investor-relations/default.aspx
Jimmy Chill: “Get into any SPAC at $10 or $11 and you are going to make money.”
STL;DR: Buy MCAC. MCAC > PLBY couple weeks. Rocketship. Moon.
Position: 5000 shares. I will buy short, medium, and long-dated calls once available.

USA Today article

'Looking down their nose at you': GameStop frenzy showed a fresh contempt for hedge funds. Why do Americans hate them? Updated 2:25 pm EST Feb. 11, 2021 In the middle of a pandemic and slow economic recovery, Americans think they’ve identified their Wall Street villain: hedge funds. Their nemesis is summed up in a few searing images: a hedge fund manager who makes millions betting that the subprime mortgage market will collapse, without warning them. Or another relaxing on a yacht as the economy tanks. Years of anger culminated late last month when a group of angry small-time investors on Reddit took on a few of those firms in the GameStop “short squeeze” frenzy. That spurred millions of others to join in, as their effort to drive up the price of a stock perceived as undervalued soon shifted to a campaign to “Stick it to Wall Street." They used the "squeeze" to rally the share price and make profits for themselves while forcing the hedge funds who had bet it would fall to buy it to prevent greater losses. What are these funds, and where does this resentment come from? Hedge funds, known for using higher risk investing strategies, are private investment vehicles that typically wealthy individuals use to get higher returns. They control more than $3 trillion in assets globally. They've angered many Americans by gutting companies such as former American retail icon Sears, causing layoffs and engaging in questionable financial practices that contributed to the near collapse of the U.S. financial system in 2008, experts say. 'This is life changing': Meet the Redditors behind the GameStop saga “Most people see it as guys in suits looking down their nose at you,” says Adam Bixler, 28, an active user on the WallStreetBets Reddit forum, whose members led the charge against the funds. “How I feel is probably how a lot of people feel when thinking about the financial crisis and the massive wealth inequality that exists in this country.” Radio Shack, Toys ‘R’ Us and Payless ShoeSource, along with mall-based retailers such as the Limited, Wet Seal, Claire’s and Aeropostale faced further financial woes after hedge funds and private equity firms loaded them up with debt. A fight is raging in the stock market: Should you worry about your 401(k)? Where to get vaccines: CVS, Walgreens to begin delivering COVID-19 vaccines on Friday “The idea that you can crack open a hedge fund like a piñata and redistribute all this money to people in the form of a short squeeze is very appealing,” says Bixler, who lives in Boonton, New Jersey, and works as a product manager for a company that makes software and tools for the advertising industry. “These are the stimulus checks that everyone wanted.” Proponents of hedge funds say the firms identify and support distressed industries such as retailers and newspapers. These funds are owned by groups of big investors pooling the savings of millions of unionized workers, such as teachers and firefighters, who count on hedge funds to grow and protect their nest eggs. Even so, hedge funds are viewed as vultures by many Americans. Kaysha Apodaca, an emergency room nurse in Dallas, was furious last summer when she lost thousands of dollars after CytoDyn, a biotechnology company she owns, was hammered following a negative report from a “short selling” research firm, about one of CytroDyn's drugs in clinical trials. The post with the research was later pulled. This year, Apodaca thought she missed the opportunity to jump in and buy GameStop or AMC, so she supported the Reddit campaign against hedge funds by investing a few thousand dollars into shares of Nokia, another beaten-down stock discussed on the forum. “I hate hedge funds. Even if this goes to zero, I’m OK with it. I’m not selling, just to prove a point,” Apodaca said. “Hedge funds have unfairly made money off retail investors for years. Now they’re getting a taste of their own medicine.” For Iris Findlay of Orlando, Florida, joining the movement was a way for Americans to show their strength in numbers. “I’m definitely not OK that there are so many billionaires hoarding their wealth while people are struggling, especially during the pandemic,” said Findlay, 31, who is disabled and retired from the Air Force. A large portion of hedge-fund assets are owned by institutional investors, such as pension funds and endowments. Hedge fund research has been critical in exposing an array of accounting fraud scandals in recent decades, including the one involving energy firm Enron. “Hedge funds do play a very important role in the financial ecosystem, but at the same time, they have a PR problem,” says Andrew Lo, a finance professor at MIT Sloan School of Management. They are an easy target, experts say, because some high-profile managers' massive wealth offends Americans who struggle to make ends meet. Michael Burry, founder of Scion Asset Management, is an investor whose billion-dollar bet against the housing market was chronicled in Michael Lewis' book "The Big Short." He personally collected $100 million and made $750 million in profits for his investors. These managers “are seen as multibillionaires that really don’t care about the public good and are focused on enriching themselves and their investors,” Lo says. “But I think that’s a caricature, especially given that hedge funds now have become much more institutionalized as pension funds and endowments are investing in these financial vehicles.” Who do Americans blame? When asked who was the “most in the wrong” in the trading mania that set off one of the biggest short squeezes in history, nearly half of Americans polled said it was either hedge funds (27%) or online brokerage Robinhood (22%), according to a Harris Poll survey conducted Jan 29-31 that was given to USA TODAY exclusively. Just 8% said it was the Reddit retail investors on the WallStreetBets forum, who angered hedge funds that had bet GameStop's stock would remain low. The small-time investors used the forum to help drive up the prices for shares such as GameStop, theater chain AMC Entertainment and several other companies. Many respondents were angry that hedge funds were shorting stocks – betting that the share prices would fall – of companies that average people use and love, according to John Gerzema, CEO of the Harris Poll. “This wasn’t just an attack on a few weak companies,” Gerzema says. “These are companies that are a part of middle-class America and ordinary people’s lives.” How did these funds begin, and how did they grow into such big villains in the minds of so many? What are hedge funds? Hedge funds are financial partnerships between a professional fund manager and investors who pool their money into the fund to earn active returns. Hedge funds can be traced back to the 1940s when Alfred Winslow Jones, an investor, sociologist and former Fortune magazine writer, created a "hedge" by “shorting" stocks he thought were poised to fall. The "hedge" was meant to reduce risk and protect against market fluctuations. It was unconventional at the time but remains the basic strategy for these funds. Hedge fund strategies today are more diverse and run the gamut of extremely risky to fairly conservative. There's another theory about the origin of hedge funds, and this one is connected to a more beloved figure. Some people credit the founding of hedge funds to Benjamin Graham, a mentor to Warren Buffett and the author of "The Intelligent Investor" – the bible of everyone who loves Buffett's method of investing. Buffett, one of the world's richest people and a folksy inspiration to small-time investors, argued that Graham managed a fund with a "hedge"-like strategy in the 1920s. So you made a bundle on GameStop: Get ready to pay the taxes How did hedge funds evolve? Hedge funds have gained in popularity over the past two decades after many of them delivered hefty outsize returns in either up or down markets, an attractive selling point for savvy investors. Some of the world's largest hedge funds include Bridgewater Associates, founded by billionaire Ray Dalio; Renaissance Technologies, founded by billionaire Jim Simons; and Pershing Square, run by Wall Street billionaire Bill Ackman. They have historically charged much higher fees than mutual funds, which are professionally managed funds that invest in stocks, bonds or money market instruments. Since hedge fund managers are nearly always paid a performance fee, or percentage of the gains they create, they have a strong incentive to make money for their investors. For the hedge fund managers to earn performance fees, their investors have to make money first. Hedge funds charge an expense ratio and a performance fee. The common fee structure is known as two and twenty – a 2% asset management fee and a 20% cut of generated gains. How did they become villains? While many Americans lost money during the depths of the financial crisis, some big-time investors did astonishingly well, including those who predicted and profited from the buildup and collapse of the housing and credit bubble in 2007 and 2008. For those Americans who had their livelihoods upended in the financial crisis, it left a bad taste in their mouths, experts say. “They’re associated with ruthless financial institutions that are out there to make money and not care where it’s coming from,” says Itay Goldstein, a professor of finance and economics at the University of Pennsylvania's Wharton School of Business. A big winner from that time is billionaire investor John Paulson, a hedge fund manager who netted $20 billion in profits when he bet against subprime mortgages at the peak of the credit bubble in 2007. In general, short sellers keep stock prices in check by voicing their opinion on where they believe a stock is valued, says Dennis Dick, head of markets structure and a proprietary trader at Bright Trading in Las Vegas. “I’m concerned with this public image that ‘evil short sellers are betting against America’ and that it’s ‘un-American to short stocks,’” Dick says. “It’s not like every short seller is making bets against America. They’re making calls on whether a stock is overvalued or not.” GameStop: Reddit ran a 5-second Super Bowl ad in honor of WallStreetBets, GameStop stock volatility The hedge fund industry has faced a rough stretch in recent years and underperformed the broader stock market but produced its best return in a decade at 11.6% in 2020, according to data provider Hedge Fund Research. Some received a boost from shares of technology firms and companies that focused on goods that people used when stuck at home during the pandemic. Americans who don’t invest directly in hedge funds still receive a benefit from the returns that hedge funds generate, according to Daniel Smith, a partner at ACA Compliance Group, an advisory firm for financial services. Of the $4.5 trillion in state and local pension plans, about 6.9% is allocated to hedge funds, according to data published by the Center for Retirement Research at Boston College, the Center for State and Local Government Excellence and the National Association of State Retirement Administrators. ”Hedge funds help secure the retirement of more than 26 million teachers, firefighters and other public employees by helping pensions navigate all market conditions and meet long-term financial obligations,” says Bryan Corbett, president and CEO at Managed Funds Association, a hedge fund lobby group. GameStop and questions of power The rollercoaster involving GameStop, Reddit and Robinhood has prompted Capitol Hill’s harshest criticisms of Wall Street in years. Several prominent lawmakers on Capitol Hill have warned of such moments, cautioning that companies and hedge funds have too much power. One of these lawmakers, Sen. Elizabeth Warren, D-Mass., who is well known for her disapproval of Wall Street, called on the Securities and Exchange Commission (SEC) to address the dramatic swings surrounding these companies. Warren wrote in a letter that it is “long beyond time for the SEC to act” and asked it to investigate the rallies in GameStop, AMC Entertainment and others that “have seen huge shifts in their share price driven by similar internet reading schemes.” "These wild fluctuations are just the latest indication that many private equity firms, hedge funds, and other investors, big and small, are treating the stock market like a casino, giving little consideration to the companies, communities, workers, and consumers that may be affected by these risky bets," she wrote. The House Financial Services Committee will hold a virtual hearing Feb. 18 regarding “recent market volatility” involving GameStop and the other companies. According to Politico, the CEO of Robinhood, Vlad Tenev, is likely to testify. GameStop-Robinhood stock revolution: Not a secure retirement plan Does the movement have legs? Questions have been raised as to whether the populist movement threatening to disrupt the financial system will be sustained. It’s too early to tell, experts say. “It has the potential to gather momentum. It depends on whether we see other related episodes in the next few weeks that show the same kind of patterns in the financial markets," Goldstein says. "We live in a period of so many unusual things going on that it will probably take the edge off this event." Hedge funds such as Melvin Capital Management took the brunt of losses from soaring stock prices of GameStop and other heavily shorted stocks. Others made a ton of money on the rally, including Senvest Management, which had a profit of nearly $700 million, The Wall Street Journal reported. “Is it sticking it to Wall Street? Only temporarily, but in the long term probably not,” Goldstein says. “At the end of the day, the sophisticated financial institutions will find ways to recuperate and make money out of this.” Lo of MIT agrees. “This incident highlights the growing dissatisfaction, distrust and dislocation that many people feel with respect to the financial sector,” Lo says. “It suggests that people are sick and tired of being disenfranchised and being pushed around by large financial institutions.” Contributing: Savannah Behrmann

The questionable businesses of Trump/elites/Rothschilds, and other former President connections to trafficking businesses...

I have done extensive research on ALOT of subjects, you could say i am learning everything under the sun and thus have came to the following conclusions:
I understand how your family works, your companies, your routes around the world, and several of your questionable locations and businesses. I want you to come find me, talk to me, I know your out there...
There is this restricted mine town in Elizabeth Bay, that has a Siemens metal bar (industrial) at the mine (picture in link) meaning the company has their hands in a dirty business. Conveniently, there is also a Restricted diamond mining area nearby. We all know about the blood diamonds.. 🩸 💎
According to Wikipedia, "Siemens AG is a German multinational conglomerate company headquartered in Munich and the largest industrial manufacturing company in Europe with branch offices abroad. The principal divisions of the company are Industry, Energy, Healthcare (Siemens Healthineers), and Infrastructure & Cities, which represent the main activities of the company. The company is a prominent maker of medical diagnostics equipment and its medical health-care division, which generates about 12 percent of the company's total sales, is its second-most profitable unit, after the industrial automation division. The company is a component of the Euro Stoxx 50 stock market index.”
The most interesting thing about Siemens is a former Bush Family member, maybe even a president was part of 🤡
Headquarters: Munich, Germany Area served: Worldwide Key people: 1. Jim Hagemann Snabe (Chairman) 2. Joe Kaeser (CEO) 3. Roland Busch!!! (Deputy CEO)
Products: Power generation technology, industrial and buildings automation, medical technology, railway vehicles, water treatment systems, fire alarms, PLM software
Services: Business services, financing, project engineering and construction
Divisions: Smart InfrastructurePower and GasDigital IndustriesHealthineersSiemens MobilitySiemens GamesaIoT ServicesNext 47Siemens Financial Services
According to Wikipedia the founder of Siemens & Halske (original Siemens) was, “Ernst Werner Siemens (von Siemens from 1888; 13 December 1816 – 6 December 1892) who was a German electrical engineer, inventor and industrialist. Siemens's name has been adopted as the SI unit of electrical conductance, the siemens. He founded the electrical and telecommunications conglomerate Siemens.
He is the fourth child (of fourteen) of a tenant farmer of the Siemens family, an old family of Goslar, documented since 1384. He was a brother of Carl Heinrich von Siemens and Carl Wilhelm Siemens.
Parents: Christian Ferdinand Siemens (31 July 1787 – 16 January 1840) and wife Eleonore Henriette Siemens (Deichmann) (1792 – 8 July 1839).”
There seems to be a potential family connection between Eleonore Deichmann and Anna Eleanor Roosevelt (October 11, 1884 – November 7, 1962) and a major connection (marriage) between the Bushes and Eleanors. Coincidence? I don’t believe so... at least one of their families lines, if not both are connected to the Royals and Rothschilds, the same goes for any other individual mentioned in this page.
Prescott Bush was the father of George Herbert Walker Bush and the grandfather of George W. Bush, both future presidents. He helped finance Hitler from America. Due to his funding, his organization was seized in the, “Trading With The Enemy Act of 1942.”
George W. Bush, becomes the 43rd President of the United States in the year 2000. Bush and his family declare they are the ancestors of the House of Plantagenet, whose linage stems from the Royal House of Judah.
Could it be the “Herbert” Walker Bush is really really related to Herbert Simon founder of the original company of, before it was renamed and reestablished as Simon Property Group, Inc./Ltd?
This would mean the Trumps, Bushes, and any other household politically/government affiliated individual are all part of the royal house and share the same “bloodline” and also control/have connections in other countries like Russia/Germany/Italy/England/etc...
They put on “a show” for the general public through the media to make it appear as if there are “issues,” to create chaos in the public, so no one catches on to the reality, which is they a connected family line living in different countries that work together behind the scenes and create problems to mislead to further their own gain. Occasionally, one of the families may become more selfish and double-cross their other family members, but that’s a different story...
Ever wonder why celebrities and Royals have strange or repeating names? Above is why. Conveniently, the last names came be changed through marriage (or even a 2nd/3rd identity) to cover their tracks.

“ Carl Heinrich von Siemens (often just Carl von Siemens) (3 March 1829 – 21 March 1906).
In 1853, Carl Siemens traveled to St. Petersburg where he established the branch office of his brothers company Siemens & Halske. Siemens had a contract for constructing the Russian telegraph network at the time.
Carl went to England in 1869, where he assisted his brother William. In the 1880s, he returned to Russia before he became the senior chief executive of Siemens & Halske after the death of his brother Werner in 1892. He resigned in 1904. For his service to Russia, he was ennobled by Tsar Nicholas II in 1895.”
Clearly, Siemens, a company headquartered in Germany, but established worldwide, has deep connections with Russia concerning many businesses including power (electricity), communication network, and industrial side...and on top of that the American Bush family has their hands in it, so one could only come to the conclusion every problem ever created is a lie...
Why? It is simply a power struggle between the 5 original Rothschild/Royal families that established themselves worldwide a long time ago. From that point forward they branched out, married their family members from the other countries (to keep the money in family and grow simultaneously).
Eventually we are in today’s time, and they all have different last names and have grown so large you can barley tell them apart. They purposefully “cover” their tracks they best they can...
Trump is also related to the Royals. Near the bottom is more information.
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More deceased family members that established “the electric telecommunications empire.” If you follow the names listed and family lines I’m sure you will find a connection.
His brother: Sir Carl Wilhelm Siemens FRS FRSA (4 April 1823 – 19 November 1883), anglicised to Charles William Siemens, was a German-British electrical engineer and businessman.”
Occupation: Electrical engineer, businessman Known for: Siemens-Martin process Spouse(s): Anne Gordon Parent(s): Christian Ferdinand Siemens and Eleonore Deichmann Relatives: Ernst Werner von Siemens, Carl Heinrich von Siemens, Alexander Siemens
Alexander Siemens (22 January 1847 – 16 February 1928) was a German electrical engineer
Occupation: Engineer Spouse(s): Louisa Dodwell Children: Three daughters Parent(s): Gustav and Sophie Siemens Engineering career Discipline: Civil, Electrical, Institutions Institution of Civil Engineers (president), Society of Telegraph Engineers and Electricians (founder member) Practice: Siemens Brothers Projects: World's first public electricity supply (at Godalming) lamps and cables for the electric industry.
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“John Hopkinson, FRS, (27 July 1849 – 27 August 1898) was a British physicist, electrical engineer, Fellow of the Royal Society and President of the IEE (now the IET). He invented the three-wire (three-phase) system for the distribution of electrical power, for which he was granted a patent in 1882. In 1890 was appointed professor of electrical engineering at King's College London, where he was also director of the Siemens Laboratory.”
(Towards the bottom of this page is the information about the company, who owns it and talks about other connections/info/services).
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I believe Simon Property Group, Inc./Ltd. to be Donald Trump’s ‘The Trump Organization.’
According to Wikipedia, “The Trump Organization is a group of about 500 business entities of which Donald Trump owns. About 250 of these entities use the Trump name.”
That means the other 250 are “under a different name,” Simon Property group perhaps...the Trumps sure do love real estate and investments and Simon Property group sure seems to have a very similar history to the Trump tower almost as though they are the same business just divided into 2 separately names business to confuse you. I honestly can’t blame you...🏥💰☸️ Where’s Simon? Hello 👋 Simon, I know exactly who you are, I found you! ⚖️
“The organization was founded in 1923 by Donald Trump's grandmother, Elizabeth Christ Trump, and his father, Fred Trump, as E. Trump & Son. Donald Trump began leading it in 1971, renamed it around 1973, and handed off its leadership to his children in 2017.”
Areas served: • United States Canada Japan Mexico South Korea Malaysia Thailand Key people: David E. Simon (CEO/Chairman), Herbert Simon (founder), Cowell Simon (More information about these individuals/companies towards end of page.)
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Berkshire Hathaway (founded by Oliver Chase—important! His family relations connect to the others! This same concept applies to any other families/companies mentioned), is currently run by CEO Warren E. Buffett, Charles T. Munger and AJit Jain
According to Wikipedia, “Berkshire now owns a diverse range of businesses including confectionery, retail, railroads, home furnishings, encyclopedias, manufacturers of vacuum cleaners, jewelry sales, manufacture and distribution of uniforms, and several regional electric and gas utilities.”
I want to point out just like the Trump Organization, Semens, and Simons, Berkshire is involved in investments including investments, property, and real estate!!!! Tisk, Tisk, Tisk...
On top of that the company messes with jewels...that can only come from place, the the blood diamond mines or other types of mines (salt/oil/metals/precious stones/etc...) $$$$$ 🙂🙃😉
He also owns a large part of the railroad system (transportation/ports— also used for sex/drug trafficking/transporting goods/etc.) that Berkshire Hathaway owns.
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Let not forget Bill Gates! He owns the American/Canadian railway and when Warren Buffett dies, everything that Warren owns aka Berkshire Hathaway and its companies and railroads will ALL be donated to the Bill and Melinda Gates foundation, giving them control over all the major railways within the US and control over almost all the major businesses and products we buy everyday.
Sounds like a monopoly to me, but whatever, it’s almost kinda amazing how all you guys worked together to create this misleading, heading in the wrong direction “empire”...
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Whomever is reading this and this goes for ANYONE, if you truly want to change how the world works find and hold every individual accountable for their actions that are connected to the hypothetical laws and business empire they have created and yes it’s hypothetically, interpretation and perception of the laws is important... lawyers do it all the time... EVERYONE has a choice, the majority of Individuals “support” the system ONLY, because that’s all they’ve ever known.. since birth it gets ingrained into your head.
Psychology/reverse psychology and the mind is quite a powerful tool that can be easily manipulated, if you understand it that is...
But ultimately, you only have one life and it’s quite fucked to be living on the “Earth Prison” that the whole population is responsible for creating in today’s world. Like wtf? You can’t do anything anymore, fuck that! And yes, it’s equally everyone’s fault. The Elites for creating this “chaotic prison world” to further their plans that fit their needs only... and the rest of Earth’s general population who follows every word you say, like the good dogs they are. I’m sorry, but it’s true... and that’s why they should not be held accountable, unless of course someone “chooses” to take it into their own hands for whatever reason they have..I’m sure once the full truth is finally revealed many individuals will be shocked and very angry... who knows where that may lead, some won’t care, and others knew it was coming all along...
The golden rule, “Treat others, how you would want to be treated.”
The US constitution is unconstitutional. I stand by this.It does not define what it specifically means by “principle.” Aka it’s values. It merely states the individual principles as a whole aka “our bill of rights” and defines laws under them, but not once defines, what specific “principle” they ment... this means I can interpret it how I like, regardless of how many laws there are, bc they did not specify which definition of the word “principles” they meant. It can have several definitions and meanings, so how do I know how to properly interpret it? It doesn’t specify.... It’s all an “act” just like all the “bills” they write... What would the puppet show be without it right?
Listed below is how the hypothetically true “money/drug/sex-traffic/electricty, water, land, and other laundering businesses” are connected.
I have thought about this for a very long time, I have studied them, and put myself if their shoes...I try to be as fair as possible, though the families and companies listed below are all connected (marriage/2nd identity bc of incest and/or trying to hide, what the publicly traded companies really are [Fortune 500, for example] that everyone [general public] supports by working foin/or against the system.
Yes, some of these individuals are guilty of horrendous crimes including mass genocide, but that’s okay, I’ve decided, as long as they break their evil system down and convert it into a positive system that truly works in favor of the people instead of Exploiting the whole world and storing children and animals in shipping containers? Like wtf is that shit? Are you not ashamed of yourselves? Is greed worth it? A black soul and heart... I am the soul collector and I am coming for you! Neither good nor bad, I hear the screams I hear the prayers and the rituals, I hear the true desires...And yes, I am fully aware you know that I know... so here is my reply. And don’t get me wrong if anyone else has a valid reason as to how you harmed them,and they decide to come for you, remember it’s their choice and it was also your choice to harm them in whatever way...the golden rule, I say!
I hope whomever is part of this... I can teach you, to convert the negative into positive... I have many plans to share...
I understand the structure and something or someone will always be greater and it’s equal will always be the lesser. They are the same just a different perspective... The structure needs to be turned inside out and needs to be rearranged.
Everyone and Everything can easily be categorized. In simple terms this is what Algorithms are. I call it the chaotic pattern...The Alpha algorithm or what I’m assuming is the main quantum computer that combines the ALL separate individuals’ data on Earth (mini algorithm), information everyone freely gives out everyday without thinking twice about it, into a super algorithm that could potentially “predict” the future and make “plans” based on all this knowledge and data collected as to how humans behave, what they buy, live, etc.. into a nice chart that could potentially be followed...
I understand that most of were born into this pre-established family business and were breed to continue the traditions... it’s normal that’s just how it’s always been... That’s why your family is not necessarily guilty even though at the same time you are, bc you kept pushing the agenda knowing what was really happening behind the scenes.
I guess everyone part of your family or any of the associated business owned by many individuals are lucky that they are not stuck in shipping containers, sex trafficking, 🩸 Diamond mines, drugs, laundering, etc.... imagine being on the opposite end of the spectrum...
Why not use your power and money for the light good instead of the shadow of evil. Negative energy collects and feeds in ways that you don’t for-see.
I see the whole spectrum even the electro-magnetic frequency rays force behind it all. Adam the first living universal Atom spark that created the universes lives within me... I see everything on the spectrum. It’s a blessing and a curse. The fibonacci curse and the curse of 3s... I see ALL the forms of 3s.
Below are questionable companies responsible for horrendous crimes and individuals who are connected to one another usually by marriage or birth... All the information below stems from different Wikipedia sites (sources). There are many more companies and people involved I did not mention. But I see you Simpsons, Burns, i see who Hitler really was it’s not like he is really someone’s father...🙃, Stewie, and so many others 🧐 I see you ALL!!!! Hello Rothschilds! I’ve studied your family tree extensively, I see all the different names used for the same people to hide the incest. You should be proud, without it, you could have never built this empire.
I would bet your whole kingdom that, I share your bloodline, I too am from Rheinland-Pfalz, marked the female bear born on the half moon 🌓 I truly miss it, but bc of your “vaccine plan” I probably will never be able to travel there again, since I do not trust a vaccine whose long-term effects are not known.
It’s not like the military gave my dad a shot that gave him progressive supranuclear palzy years later, he’s the youngest person to ever “get this disease” in the world...they studied him at Harvard. I don’t trust it. Why would I? It destroyed his life! From the bottom of my heart, whomever is responsible for giving all the soldiers shots containing different diseases in the 80s and early 90s, FUCK YOU! FUCK YOU! FUCK YOU! That’s why I hate the world system so much and refuse to support it.
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Wikipedia states about Simon Inc./Ltd: "Simon Property Group, Inc. is an American commercial real estate company, one of the largest retail real estate investment trusts (REIT), and the largest shopping mall operator in the US.
The company operates five retail real estate platforms: regional malls, premium outlet centers, The Mills, community/lifestyle centers and international properties.
It owns or has an interest in more than 204 properties of gross leasable area in North America and Asia. The company is headquartered in Indianapolis, Indiana, and employs more than 5,000 people."
Simon Property Group, Inc. has served these: United States Canada Japan Mexico South Korea Malaysia Thailand
According to Wikipedia a: "Commercial property, also called commercial real estate, investment property or income property, is real estate (buildings or land) intended to generate a profit, either from capital gains or rental income.
Commercial property includes: office buildings, medical centers, hotels, malls, retail stores, multifamily housing buildings, farm land, warehouses, and garages. In many states, residential property containing more than a certain number of units qualifies as commercial property for borrowing and tax purposes.
Commercial buildings are buildings that are used for commercial purposes, and include: office buildings, warehouses, and retail buildings (e.g. convenience stores, 'big box' stores, and shopping malls). In urban locations, a commercial building may combine functions, such as offices on levels 2-10, with retail on floor 1."
Wikipedia states: "A real estate investment trust (REIT) is a company that owns, and in most cases operates, income-producing real estate. REITs own many types of commercial real estate, ranging from office and apartment buildings to warehouses, hospitals, shopping centers, hotels and commercial forests. Some REITs engage in financing real estate."
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Founders of Simon Inc.: Melvin Simon and Herbert Simon
• Simon Founder: Melvin Simon (October 21, 1926 – September 16, 2009) Spouse(s): Wife 1. Bess Meshulam born: née Meshulam-(divorced)
Wife 2. Bren Burns
Children: 5 including: 1. David E. Simon (with Bess) 2. Cindy Simon (with Bess) 3. Cowell Simon? 4.? 5.? Relatives:Paul Skjodt (son-in-law)
• Founder Melvins son: David E. Simon (born 1961/1962) is an American billionaire real estate developer, chairman and chief executive officer (CEO) of Indianapolis-based Simon Property Group, an S&P 500 company and the largest U.S. publicly traded real estate company. Net worth US$1.0 billion (2017) Spouse(s): Jacqueline Freed (1986) Children: 5 Relatives: Melvin Simon (Father) Paul Skjodt: (brother-in-law)
• Simon Founder; Herbert "Herb" Simon (born October 23, 1934) is an American real estate developer. Spouses: 3 Children: 10 --two with first wife --three with Meyer --two with Nakhirunkanok --three adopted children Parent(s): Max Simon Mae Simon Family: Melvin Simon (brother)
Wife 1: Shelia Simon 1. Sheila Simon (divorced)-2 kids including Stephen Howard Simon, founder of Simon Equity LLC, (married Catherine Garvey Simon)
Wife 2: Diane Meyer Simon (born Diane Irene Meyer). She is the former wife of Indiana real estate billionaire Herbert Simon. Diane Meyer (divorced)-3 kids. She was the political staffer for Senator Birch Bayh.
They have 3 kids: 1. Sarah Elisabeth Meyer Simon- an investor who lives in New York City

Rachel Mariam Meyer Simon Stuart- is living in Indianapolis with her husband Hale Stuart and daughter Zara
Asher Benjamin Meyer Simon.

Wife 3: He married to Bui Simon in 2002 (born Porntip Nakhirunkanok) in Thailand (February 7, 1969--51 years old) Children: 2?
Paul Skjodt (born June 28, 1958) is an American-Canadian businessman, and former ice hockey player.
In 1987, he married Cindy Simon, the daughter of Melvin Simon and Bess Simon. They have 3 children: 1. Erik 2. Samantha 3. Ian
Relatives: Melvin Simon (father-in-law) David Simon: (brother-in-law)
I'm pretty sure Cindy Simon is really Sara J. Bloomfield the director of the United States Holocaust Memorial Museum, since Cindy and her husband are the "founders."
Wikipedia states, "The Trump Organization is a group of about 500 business entities of which Donald Trump is the sole or principal owner. About 250 of these entities use the Trump name.
The organization was founded in 1923 by Donald Trump's grandmother, Elizabeth Christ Trump, and his father, Fred Trump, as E. Trump & Son. Donald Trump began leading it in 1971, renamed it around 1973, and handed off its leadership to his children in 2017.
The Trump Organization, through its various constituent companies and partnerships, has or has had interests in: real estate development, investing, brokerage, sales and marketing, and property management.
Trump Organization entities own, operate, invest in, and develop: residential real estate, hotels, resorts, residential towers, and golf courses in various countries.
They also operate or have operated in: construction, hospitality, casinos, entertainment, book and magazine publishing, broadcast media, model management, retail, financial services, food and beverages, business education, online travel, commercial and private aviation and beauty pageants.
Trump Organization entities also own the New York television production company that produced the reality television franchise The Apprentice.
Retail operations include or have included: fashion apparel, jewelry and accessories, books, home furnishings, lighting products, bath textiles and accessories, bedding, home fragrance products, small leather goods, vodka, wine, barware, steaks, chocolate bars, and bottled spring water."
Donald John Trump (born June 14, 1946) Children 5 with Spouse(s): 3
Wife 1: Ivana Zelníčková (m. 1977; div. 1992) was born on February 20, 1949, in the Moravian city of Zlín, Czech Republic (Gottwaldov, Czechoslovakia) and is the daughter of Miloš Zelníček (1927–1990) and Marie Zelníčková (née Francová).
Children: 3 1. Donald Trump Jr. 2. Ivanka Trump 3. Eric Trump
Wife 2: Marla Maples (m. 1993; div. 1999)
Wife 3: Melania Knauss (m. 2005)
Parents of Trump: Fred Trump Mary Anne MacLeod
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Amschel Moses Rothschild was born in about 1710. He was a German Jewish silk trader and money changer in the Judengasse (Jewstreet) in Frankfurt. Around 1743 he placed a red hexagram sign (which numerically and geometrically convert into the number 666) above the entrance of his door. His house was also red in color.
Within two centuries, the Rothschild, instructed this hexagram sign to be made part of the Israeli flag 🇮🇱. He had 8 children with Schönche Lechnich, one of his sons, Mayer Amschel Rothschild (1744-1812), is the founder of the Rothschild banking dynasty. He marries Guttle SchnappeSchönche Lechnich (Rothschild) in 1770, and they have 10 children together.
In 1776, Mayer Amschel Rothschild creates the Illuminati and hands over the organizations development to Adam Weishaupt. Weishaupt sneaks in the Continental Order of Freemasons with this Illuminati doctrine. This doctrine claims a new order for the human race under the dictatorship of Satan and his supporters. This view is accepted and spread like a wildfire and is pursued in Masonic Lodges worldwide to this day.
In 1777, Nathan Mayer Rothschild is born, who is followed by Kalmann (Carl) Mayer Rothschild/Carl Mayer Freiherr von Rothschild in 1788. Carl is the founder of the Rothschild banking family of Naples. He had child named Adolf Carl....
Edmond James de Rothschild (Baron Abraham Edmond Benjamin James de Rothschild) has a son named Maurice de Rothschild. (Notice the name “Baron”...).
Adolf Hitler is really Maurice de Rothschild with fake beard and hair piece and carries out his father’s (Edmond James de Rothschild) work. Since the war caused a sugar shortage, Maurice would have also been the candy man aka Willy Wonka with his Cain top hat 🎩
Adolf HitleMaurice de Rothschild also has another name, which I believe to be Fred Trump, making trump his son... The pictures look to comparable... Anne (Anna), Mary, Maria, and Christ seems to be a shared motherly name between the Rothschild family history, Trumps, and Hitler.... (if you look up hitlers mom, it’s clearly a fake-photoshopped image). Also notice Trump’s youngest son is named “Barren.”
One must remember it is very easy to put misinformation out there, that includes changing names/birthdays/ and “events” that happened in their lives. Usually the birthdays are around the same years or don’t fully mention the full birthday for one individual, a lot of names also seem to repeat, which could be considered another clue towards the truth.
🎠🎠🎠🎠🎠🎠🎠🎠🎠🎠🎠🎠🎠🎠
Baron Abraham Edmond Benjamin James de Rothschild (19 August 1845 – 2 November 1934) was a French member of the Rothschild banking family. A strong supporter of Zionism, his large donations lent significant support to the movement during its early years, which helped lead to the establishment of the State of Israel, where he is simply known as "the baron Rothschild".
Nationality: French Spouse(s): Adelheid von Rothschild (m. 1877) Children: 3 1. James Armand de Rothschild 2. Maurice de Rothschild 3. Alexandrine de Rothschild
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“Maurice Edmond Karl de Rothschild (19 May 1881 – 4 September 1957) was a French art collector, vineyard owner, financier and politician. He was born into the Rothschild banking family of France.”
Spouse(s): Noémie Halphen (m. 1909) Children : Edmond Adolphe de Rothschild (b. 1926)
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“Edmond Adolphe Maurice Jules Jacques de Rothschild or Baron Edmond de Rothschild (born 30 September 1926 in Paris, France – deceased 2 November 1997 in Geneva, Switzerland) was a French-Swiss banker, the founder of the Edmond de Rothschild Group in 1953. His investments extended to vineyards, yacht racing, farming and hospitality.”
Spouse(s): 1. Veselinka Vladova Gueorguieva (m. 1958⁠–⁠1960) (1 child—Trump?!?) 2. Nadine de Rothschild (m. 1963) (Trump’s sister ?) Children: Benjamin de Rothschild (b. 1963)
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The pictures are linked below and in the comments, due to this being reddit I can’t show all the pics or the potential routes.
https://imgur.com/gallery/ViO5cEL
As Lil Wayne said, —“I am ill not sick
Nobody gives you a chance, you gotta take chances Your family tree, I will break branches Cause I don't give a fuck, I put the ass in assassin Smoke you like a blunt then it's ashes to ashes The future is born, put the past in the casket If real shit is dead then nigga I'm a bastard Uh, appetite for disaster I want a full plate then another plate after
Gorillas in suits The holy war, the spiritual troops Fighting over the mythical truth Drowning in the political soup They shoot missiles and nukes Taking out such a pivotal group The body count is the physical proof And they thought drugs were killing the youth (ha, ha, ha, ha) Thank you, Thank you all
I am president Carter”

Simon said... “Behind the Curtains”

Rachel Mariam Meyer Simon Stuart- is living in Indianapolis with her husband Hale Stuart and daughter Zara
Asher Benjamin Meyer Simon.

Indiana University campuses to close after spring break

[Table] I'm Jeff Galak, Professor of Marketing & Social and Decision Science at Carnegie Mellon University. I have published dozens of academic papers on decision making, consumer behavior, and more. I have also recently launched a new YouTube channel called Data Demystified. AMA! (pt 1/3)

Source | Signoff
Note: This table may potentially contain information that can be construed as self-doxxing. Please don't actually try to take advantage of this.

Questions	Answers
Hey Jeff! I'm a minimalist & find that I'm happier with less stuff & when I give/receive experiences rather than items. Do you find consumer happiness reflects this shift towards minimalism since that is a (small, but seemingly growing) trend, especially among Millennials?	Great question! There is some relatively new research looking at happiness from experiences vs. material possessions. Most of it shows that happiness from equally valued (e.g. price) experiences is higher than for possessions. HOWEVER, and this is a big however, all that work tends to ignore long run happiness with highly prized possessions. For instance, if you have a sentimentally valued object, happiness that stems from that object lasts for a long time. What most possessions don't do is provide long lasting happiness. You buy a new shiny toy and it DOES make you happy...but that happiness goes away quickly. My collaborators and I have termed this idea "Hedonic Decline."
	So as for minimalism, there is not evidence that I know of that shows that less possessions make you happier. There's plenty showing that more possessions don't make you happier, but that's not the same thing.
	One more layer of complexity: there are two routes to happiness: hedonic and eudaimonic. The former is what we usually think of when we think of happiness: how much joy does XYZ bring me. The latter, however, is closer to self-actualization. It's the happiness the comes from a accomplishing something....even if there was pain involved in getting there. I wonder if minimalism can increase eudaimonic happiness.
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That's interesting. Thank you for responding. In the minimalism community, self-actualization is reflected in endeavors such as achieving certain goals (like, paying off debt) that usually involves some amount of self-discipline &/or self-sacrifice.	I'd say that the vast majority of research in happiness excludes eudaimonic happiness, largely because it's so hard to measure. My personal, non-data supported, take is that eudaimonic happiness is far more important than hedonic happiness. The latter is fleeting, whereas the former can be life changing.
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Beautifully said.	Thank you.
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How does depression affect eudaimonic happiness compared to hedonic happiness?	Great question and I don't know the answer. Social Psychology typical studies what we very poorly term "normal" psychology, which excludes clinical conditions like depression. Sorry!
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What’s your take on “pay to play” - as in, some “hedonic” purchases at are required to signal you’re in the game, making progress on eudaimonic happiness. When you get older and into your career, I’d venture many people have already figured out that hedonic happiness doesn’t do squat long-term, but there’s a balance in terms of how much hedonic happiness to have to acquire for the ultimate long-term eudaimonic happiness. Example: in sales, which I’m in tech analytics sales, companies want to spend for solutions to business problems, but they also want to see, visually, that the person they’re paying is a good representative for them. High cost equals a person that can represent that taste. Nice. Tailored suits, a nice watch and latest tech gadgets. There’s a pay to play aspect that signals to the world who I am, and that in turn actually allows me to get what I want- student loans paid off and early retirement..	I don't think there's any conflict here. If you will find some form of life satisfaction by succeeding in your career, there's no harm in also purchasing items that help you reach that goal. Those items can, in and of themselves, make you happy...nothing wrong with that. More to the point, hedonic and eudaimonic happiness don't have to be in opposition. You can have both!
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I really like this response. While i can jive with basic premise of experiences over possessions...i’m find it used a lot by people who actually just want to shirk obligation. I run HHiring and there is a persistent trend of people not wanting to act like their job is important..just because it’s easier to justify bailing on work/shifts to go do things when you can say you’re doing it for the experience, not focusing on the money you make at a job. I’m trying to figure out the best way to respond to people who think i’m some big bad money grubbing boss for wanting people to do their jobs. Meanwhile, in my personal life...i feel like i’m getting a lot of push back socially from people who think i should only work where i can just make my own schedule and dip put for an “experience” whenever. At the end of the say, it feels like people will just wax philosophic reasons for demanding leisure with all the material perks of having jobs and working.	Great point. This relates to intrinsic vs. extrinsic motivation. The former is the desire to do something because it's inherently interesting/rewarding. The latter is doing something for compensation. This is more in the realm of organizational behavior, and you'll have to wait for my wife who is also a professor, but of organizational behavior and theory, to do an AMA for more on that :)
Hello, thanks for doing this. Are you familiar with "loot boxes" in video games? I feel like the topics of a lot of your papers would fit right into why consumers/businesses use loot boxes. How does a loot box mechanic differ from gambling and should it be treated the same? (Regulation, age restriction, etc) If they are the same, how do you feel about video games including a loot box mechanic? Sticking with gambling parallels, what are your thoughts on video game companies targeting "whales" given that gamers can be any age nowadays?	I'm not a gamer myself (though I do love TTPRGs and run a D&D 5e campaign), but I'm pretty familiar with loot boxes. Mobile games and social media platforms in general have become very good at continuous reinforcement. It can be the allure of getting a new outfit in a loot box or just an upvote on Reddit...the point is that we are wired to love small rewards, even if those rewards are meaningless. Casinos have mastered this art and loot boxes are an capitalizing of the same basic psychological mechanisms: need for positive reinforcements. So are loot boxes the same as gambling? Probably not the SAME, but damn close. As for regulation, I am strongly in favor of making gambling of all forms only accessible to adults and even then providing access to counseling for those who suffer from gambling addiction.
	I have a lot less sympathy towards wealthy adults who choose to gamble as a form of entertainment. The problem is that it's not always obvious who's a whale and who's just pretending to be one for the attention. The latter is highly susceptible to financial ruin and I'd want them protected just the same as they are with standard gambling.
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Do you find the researcher in you observing and asking questions about the players' decision making processes in your D&D campaign? My old DM minored in psychology, and I often felt like a rat in his experiments. I enjoyed it, though. It kind of added an extra facet to the game.	More than my research, teaching has made a huge difference in being a DM. When I lecture, I am forced to be quick on my feet to understand student questions, reply accordingly, and make sure that I'm moving the lecture along. That is the same with DMing. I need to be able to understand the motives of my players, respond appropriately with NPCs, and keep the story going.
	I'm sure that my knowledge of psychology helps, but I wouldn't think it influences the way I DM (or play) that much.
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Studying business Psychology in Switzerland and leading the yawning portal atm, seems like I need to start teaching :p	Ha! Check out this thread: https://www.reddit.com/WaterdeepDragonHeist/comments/fcc89a/the_yawning_portal_a_drinking_song_and_boss_music/
	I used that for my game and it was great.
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Could I join your 5e campaign?	Ha! Sorry, no. It's just close friends and we're months into it. I'm running Waterdeep, if you're curious.
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I'm applying to Carnegie's MBA for what it's worth! If I'm accepted, may I join then? ;-)	How about you get in and then we discuss!
Hi Jeff! What is your favorite heuristic or logical fallacy when it comes to decision making? Can you teach us about one that people might not know about?	Easy: Diversification Bias. That's where I started my career 15 years ago. I didn't discover this bias, but have built on it. Anyway, it's the idea that people choose more variety than they should. For example, if you are going to pick some snacks for the next few days, you might pick: chips, pretzels and an apple. Those are fine, but really chips are your favorite and you picked the other two because you thought you'd get tired of chips every day. Well, turns out you'd be wrong. A day is enough to reset satiation/hedonic-decline in most cases, so you'd be better off always picking your favorite option! Doing otherwise means eating snacks that are less preferred.
	A new one that my doctoral student, Julian Givi, and I recently published: The Future Is Now (FIN) Heuristic. It's the idea that people believe that future events will be like present events, even when evidence points to the contrary. An example: if it's sunny today, you're more likely to think it'll be sunny tomorrow, even if the forecast clearly predict rain. What happens is you treat information about the present as having evidentiary value for future events, even when that's just not true.
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I really like that you give your student credit.	PhD students do all the hard work. Professors just bask in the glory :)
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I think diversification bias is how I ended up with 5 shades of blue nail polish that are virtually undistinguishable from each other! Interesting to consider.	Ha! Just might be...
Tell me about your paper "Sentimental value and gift giving: Givers’ fears of getting it wrong prevents them from getting it right". From what I read of the abstract, it seems that gift-givers undervalue sentimental value, seeing it as riskier. Why is that, and how can we give better gifts?	Sure, this is a paper with my former doctoral student, Julian Givi. Basically, people are risk averse in gift giving when they shouldn't be. If I know you like coffee and I have a choice to give you some nice coffee beans or a framed photo of the two of us (presumably since we're friends), I give the former b/c it's a sure bet. But as the recipient, overwhelmingly, people prefer the latter. So givers should take the risk and give the sentimentally valuable gift over one that is more a sure bet.
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Interesting. When giving presents, givers focus too much on the recipient's known wants, which gets in the way of giving a meaningful present. Thank you! I'll be sure to keep that in-mind next Christmas.	That's exactly it.
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I sometimes hesitate at this. I don’t want to come off as the selfie culture of all about me in pictures! But relatives do love getting pics of the kids for gifts. Still, how often is this perceived as a form of narcissism by the gift receiver? Edit: pictures of my kids not just me!	One trick we do: every Christmas holiday we print full size calendars with our kids pictures on them. That's our holiday gift to all the grandparents. They LOVE it.
	We also send small photo books to the grandparents throughout the year of some of the best pictures we take.
	We have yet to send too many, but that's specific to our family.
	The best advice I always have for something like this is: just ask! People are often worried about asking gift recipients about their preferences, but our research shows that a) recipients don't care about being asked and b) you can give better gifts that way.
Hi Jeff ! I have a question regarding involvement in a purchase, is there an increasing trend to become highly involved in the purchase of even low value object ? I find myself doing this during the pandemic doing comparison searches for a bulb which costs 10 dollars. Is this an exception ? Or is there some underlying psychological reason isolated to me ?	Absolutely. Two reasons this could be happening. 1) With more free time, the threshold for what merits deep research drops a lot. 2) Many people are facing financial hardships, and so making sure every dollar is well spent becomes really important.
Hi Jeff, Thank you for the great AMA. Where do you see the future of insights departments in consumer companies? Most companies looks like giving up on ethnographic and in person research and focus on data analytics. I speculate management is under great pressure and in the meantime aspire to Google, Amazon etc. What is your take of insights departments future in large companies?	Thank you! Exploratory research like ethnographies, interviews, and focus groups is really useful for brainstorming. But they are a poor substitute for quantitative data. Now, that doesn't mean "big data"...just data that has larger samples and is better representative of populations. Surveys are still amazing. When we want to forecast an election, we don't use big data, we conduct a political poll. They work.
	But yes, right now, AI and machine learning are the hot new ideas on the block and everyone wants in on them. There is plenty of amazing applications of AI/ML, but what they can't do is tell you "why". As in, why did someone choose this option over that one? Or why are people motivated by this goal or that goal? Those types of answers allow you to apply knowledge in completely novel contexts. AI/ML needs to be trained on a specific type of data for a specific type of task. It is AMAZING at that. But as soon as you introduce a new context or new set of experiences, it fails. That's where good old fashioned surveys and behavioral experiments come in.
If a program was built to help us make better decisions, do you think we would use it? Do you think we can listen to a program’s advice better than we do from experts?	We already do. Weather forecasts tell us how to dress. Facebook tells us what to think. Tinder tells us who to date. Etc... etc...
	A program that EXPLICITLY tells you what to do won't work too well. People like to feel like they have free will. They don't, though. We are greatly influenced by our environment (not just technology) whether we know it or not. As one example: I can guess your weight reasonably well just by knowing your zip code (please don't make me actually do this as I'm not in the business of public shaming!). If we had true free will and agency, that should be impossible. Instead, we are the products of our environment.
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60641	Chicago? I believe Illinois has 30-35% obesity (I'm doing this quickly and not looking at your zip specifically), so pretty high weight.
Hi Jeff! Since I'm a 14 yrs old and knew nothing about what you study, I have very limited questions I can ask. But as I have observed, people are often sheepish and will consume as the trend goes. What is the most unexpected trend, worldwide? P.S. will defo check out your channel	I don't expect most people to know my work (I like to think my ego isn't THAT big!), so no worries!
	You're right. Trends will drive a lot of human behavior. We are social creatures and follow what others do much more than we care to admit. As for the most unexpected trend, that's really hard to say. Maybe this is too broad, but I'm surprised by how short people's attention span is when it comes to current events. News cycles used to last for weeks, now they last for hours. I suppose I know that people don't have long attention spans, but I'm still surprised.
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Any underlying reasoning for this?	For the short attention spans? We can invoke evolutionary psychology, which I'm not a big fan of, and it would suggest something like a tensions between exploring and cultivating. So it would argue that our ancestors needed to have some reason to leave their immediate tribe to find new resources. So perhaps our attention spans are short b/c of this and the current environment exaggerates that behavior.
Have you done(or can you point to) any research relating to the decision making/not making around getting rid of possessions? I have a relative who keeps anything that has a perceived value as in could be sold on ebay/garage sale which they never sell. They are otherwise rational, clean, don't over consume..def not hoarder territory.. but I struggle to convince them that the old digital camera that's been sitting for 3 years could just be disposed of.	Hoarding is definitely a thing. There isn't much in the study of item disposition in the empirical world of research (lots of interesting qualitative work that I'm less familiar with). The big exception to this is the Endowment Effect. The short version is that you value items you own more than if you don't own it. So a mug sitting on a store shelf is worth, say $10 to you, but as soon as you own it is worth, say, $20 to you. Nothing changed except your ownership of it. That explains some of hoarding behavior, but not all of it.
	For a qualitative research paper on the topic, see here: https://www.ingentaconnect.com/content/mcb/216/2010/00000013/00000001/art00001
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I suppose I have the Endowment Effect. Everytime I find something valuable i dont have the will to let it go. Even though i can sell it and re buy it later, or buy something similar haha. It's like I want to take the most of it and use it til it brakes, go missing, or whatever.	The endowment effect isn't infinite. As in, it's not that you won't be willing to sell your items for ANY price, it's just that your willingness to sell is higher than your willingness to buy.
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Hey Professor, appreciate the AMA. A couple of questions: 1) Just from my own thoughts banging around in my head and observations I've made during the pandemic, do you see the pause our society went through and the economic downturn effecting the psychology behind materialism? It seems the American "push for more no matter what" mind state took a eating and I think I'm seeing some consequences of that.	1) It's possible, but my pretty strong prediction is that within 1-2 years of the pandemic ending, we will be back to where we were beforehand in terms of materialism and general behavior. Extreme events like a pandemic seem like they are life changers. For some, that's true (e.g. someone loses a loved one), but for most it's not. We are inherently myopic and think that the thing in front of our noses is the only thing that exists.
2) I'm a current medical student and we get inundated with so many studies that it's overwhelming. Trying to practice evidence based medicine is really hard in an atmosphere that prioritizes publishing with little regard to quality. Do you ha e ways of navigating that I could apply to my day to day? Thanks again.	2) I can't speak to medical research, but that problem exists in all academic fields. The best thing to do is to let science happen. There will always be flashy new findings, but the ones that really matter will get replicated over and over again...and will get built on. The BS ones tend to just die out. That's not a full proof approach to vetting research, but it's better than just assuming everything you see published is true and/or important.
I am a former CMU student. How do you feel about CMU's decision to appoint Richard Grenell as a senior fellow? And how can we do something to fight against it because it seems they are not listening the current student body? Recently, the fence was vandalized against BLM (they wrote "all lives matter" over the previously written "black lives matter"). How are you working to build a more inclusive community at CMU and to fight for those who need it? How can former students help?	I signed the petition to revoke his appointment and stand by that completely. I do understand why the university is upholding it, but I am embarrassed to have him associated with CMU.
	As for the fence, the CMU Provost sent a really great letter immediately after it all happened condemning the vandalism and supporting BLM. Personally, I try VERY hard to do things like call on students of all races and genders and not let white men (of which I am one, btw) dominate conversations. I try to make sure that examples I use to highlight ideas include more than just typically white and/or male oriented products. I have been trained in Green Dot deescalation for sexual assault and violence. I am on the university academic disciplinary committee and have direct say over infractions like harassment or discrimination. And I sit on my college's Faculty Diversity Equity and Inclusion committee with the hope of including representation and inclusion of URM and female faculty. I care about this topic a LOT and do what I can...still probably not enough.
	As for alums, if you see behavior at CMU that you think is antithetical to inclusiveness, let the administration know. Get your fellow alums to weigh in. The university wants your sweet sweet alumni donations. If you are all pissed off, they'll reply.
Hey Professor! I absolutely love to give. But I feel so awkward being thanked. And I dont really like receiving gifts. What would the psychology behind that be?	Great question. It's hard to know without more detail, but I'd guess that some of that anxiety is about attention...as in, your lack of desire for it. As for not liking receiving gifts, maybe you have just not received that many good gifts? Again, it's really hard to say without knowing a bit more about you and the gift giving contexts you're involved in. If you want to share more, I can try to answer better, but totally understandable if you don't!
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Well, if I think more deeply....whenever I need something, I feel like it's up to me to make me happy. I usually don't really ask anyone else. Whether I need a massage, have a getaway, or get my dream dog, I just do it myself.	As an aside, self-gifts are great! You get what you need, and nothing else. No issues there.
	To your question, though, I do wonder if you just haven't receive that many great gifts. Yes, gifts can fall flat and the recipient might not love them, but when they hit, they not only provide the value from the gift itself (e.g. a great bottle of wine) but ALSO the sentimental value from the associations that the gift brings up (e.g. who gave it to you and under what circumstances...like for a birthday or graduation).
Hi Jeff, I have a job application at a place where they do conjoint analysis, something I have never done before. Got any tips? Do you have any thoughts on the technique in general? Personally as someone who takes surveys I find it very abstract (e.g. "Would you rather buy a $5 toaster with two slots vs. a $20 toaster that takes bagels?" I don't know!).	First, good luck with the job application! Conjoint is a really useful tool when used correctly (like any tool, I suppose). The short version is that it lets you extract utility weights for different dimensions (e.g. price, product size, product speed, etc...) without directly asking people to answer questions about those dimensions. So instead of saying "how important is price to you?" you would come up with product profiles that have varying price (among other things) and then have people choose between those profiles. You can then extract, using nothing more than regression analysis (though, practically, no one does it that way...they use software like Sawtooth or SPSS Conjoint), how important those dimensions are for any given person.
	the technique is tedious in that respondents have to make LOTS of pair-wise comparisons, but the end product can teach you a lot about what people actually value.
	One key is to make the task as simple and realistic as possible. So the example you gave is confusing and wouldn't work too well. But I asked you to choose between a $20 toaster with 2 slots vs. a $30 toaster with 3 slots" that would work (in reality it would be more complex than that). You'd be forced to tell me if you prefer a cheaper toaster with fewer slots or a more expensive one with more slots. There's not right answer, but I would learn about those two dimensions for you. I'd need a lot more pair-wise tradeoffs to do this right, but that's the general idea.
Do you find that there are significant differences between particular groups? Does age influence gift giving habits more then sex, or some other factor? Just curious about the general trends of gift giving between groups. Super general question I know, so feel free to just call me out on it	Definitely difference across genders as you would expect. More jewelry given by men to women. More gadgets given by women to men. Not so much in terms of age, though I've never really directly looked at that. The reality is that most gifts aren't that exciting. They tend to be things that are popular in a given year or old standbys like gift cards and ties. There certainly are amazing gifts and gift givers out there, but the vast majority of actual gifts given are pretty mundane. But that's not a bad thing if the recipient still likes what they get!
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Yeah, sounds about right. And yeah if everyone is chipper it's all good :) Is there a sort of gift quality vs quantity data? Like is it better to get more frequent smaller gifts or largemore expensive gifts less frequently?	Smaller more frequent gifts every time. I have some new work on obligatory vs. non-obligatory gifts. Basically, you can make someone very happy by giving a small gift on a random Tuesday compared to a much nicer gift on their Birthday. More random-tuesday gifts every time!
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Thank you! :) will the results of that be on ur channel?	Probably not. The channel isn't about my research, but rather about how to understand data more broadly. But the results will hopefully be published soon!
How extensive are the consumer psychology divisions in companies like apple?	Lots of variation. Places like apple, google, amazon will have a lot of depth in terms of psychologist and consumer behavior researchers. But those are the gold standard. Most will rely on consultants to help out
How does education on finance and economics affect consumer behavior? Does knowing the way our brains make consumer decisions or how businesses try to get you to buy change how you shop?	If you understand better how firms are trying to entice you to buy their products, you can absolutely counteract that better. For instance, $1.99 is really just $2...we all get that. But it turns out, having a 9-ending price really drives demand. That's nuts, but it does. IF you understand that, you stand a shot and not being duped by something so trivial. So educating yourself can be a big help. On finance and econ eduction, also really helpful, but in other ways. When you go to get a 30-year mortgage for your home, understanding how interest rates work, how inflation might affect home prices, how amortization tables work, etc... will help you make a much more informed decision about what is right for you.
hi! how do you predict consumer happiness/decision making etc during unprecedented times like this, when such a scenario may not have taken place before and you do not have much data to go on? also since the research you do and the data you collect are relevant to sales, do you see advertisements being affected by the pandemic in the long run from any changes in consumer mindset?	It's really hard to predict much of anything right now. There are some basic behaviors and experiences that we can expect during a pandemic (e.g. increased anxiety, defaulting to familiar experiences, increased online shopping), but the reality is you're right...we just don't know. There's virtually no data on pandemic psychology/behavior, and all the pop-science stuff you read is just guessing at what will happen.
	As for advertising, I think that once the pandemic is over, life will be back to what it was beforehand in almost every respect. People are amazing to adapting to changing circumstances. We are all doing that now with the pandemic and will all do that again when it's over. I don't think that advertising will be any different. Give it a year after we're all vaccinated (or whatever winds up being the solution) and most people will largely forget that we even had a pandemic. Yes, some will have big changes like lost loved ones or lost jobs, but for most people, life will return to what it was before Covid hit.
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thank you for answering, that is very interesting! the data you collect seems to be applicable to so many different fields. i asked about advertising as a student interested in media, but i can see it being useful in various types of companies be it internet security, food, travel etc. your job sounds really cool and i will definitely check out your YouTube channel :)	Thanks!
Did you ever get to meet Herbert Simon? Wasn't he interested in similar things?	I wish! I've been at CMU for 11 years. Simon passed away in 2001, so I missed him by a few years.
	And yes, Simon was one of the original researchers into what's known as Bounded Rationality, it's the idea that humans don't act like computers and process all information simultaneously, but rather use heuristics and shortcuts to accomplish most tasks.
How influential was the work of Daniel Kahnemann to your current teaching?	VERY! I don't know Danny personally, but my advisor got his PhD at Princeton when Danny was there, so lots of indirect influence that way. More generally, the field of decision making was build on his (and others) work, so hard not to be influenced.
Do you have any opinions on investors behavior during covid 19? More specifically how certain financial firms may have targeted people who have or would dabble in market that have recently lost work due to the pandemic?	Caveat: I am not a finance professor. That said, my read is that fear of missing out (FOMO) is driving a lot of unexpected behaviors. The market has rallied like crazy since the March low and everyone wants in on that. It's hard to sit by and watch others make a killing while you don't.
	As for practices like getting people who don't typically to invest to do so, there's two sides to this. On the one hand, getting more people involved with investing is a great thing. It used to be only that the very wealthy could invest and reap the benefits of the market, but now with places like Robinhood and fee-free trading on Schwab and the like, everyone can participate. On the other hand, MANY people don't understand risk well at all. They just see the possible upside and ignore the possibility of losing a lot (see that guy that committed suicide b/c of a terrible options trade...that's horrible). So firms and gov't have a responsibility to both educate investors and provide safeguards against uninformed behaviors.
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Hello, I just want to specify something in your comment! The young college student who committed suicide did so because a misprogrammed number on the trading site, Robinhood. Of course at the time he did not know it, but the value loss that was near $800,000, was showing the loss of the entire option, not his equity in the option, which was -$1,000 - -$2,000 if I remember right. It was Robinhood's terrible interface, not his misunderstanding of risk, which is horrible. If you would like a misunderstanding of risk on trading platforms, look no further than wallstreetbets, of course as you said FOMO is a huge factor, or if you're interested, some trading platforms intentionally advertise to consumers without properly representing risk. Thank you very much for this AMA, it has been quite insightful!	Thanks so much for that clarification!
I have a question re: dating sites / apps. Is there a way to structure incentives so that the company is motivated to find good pairings between users? It feels like Tinder, Bumble, Hinge, etc. don't have such an incentive currently	I think they do have an incentive to make good pairings. Word of mouth is their strongest asset so having good matches is key. The challenge is that good matches are hard to come by and not everyone agrees on what good is. Is good marriage? Is it a fun night? Not clear.
Hello Professor and thank you for taking this time. As a professional that works in marketing and a person who suffers from mental illnesses, it is often disheartening for me to see so much valuable research and findings be easily made available for use by companies for marketing and consumer exploitation while it is so difficult for those who are struggling to find information that could be beneficial to living their lives more freely. What are your thoughts on this, and do you think there are ways we could change the system to better benefit individuals needs directly?	The connection between marketing academia, marketing industry, and consumers just sucks. No one outside of academia reads marketing academic journals. Few in academia care if their work has applications (even in an applied field like marketing). And consumers can't be bothered (rightfully) to read through academic work to learn.
	Some solutions that I've seen that work: - Marketing Science Institute: this is an organization whose entire goal is link academia and practice. They have conferences where they invite folks from both sides to collaborate. More of this please! - Pop-science social science books like Freakonomics, Blink, Predictably Irrational, etc...: They all have plenty of shortcomings, but the authors all do an amazing job of conveying the ideas of academia to the public. I think that's fantastic. More of this too please! - Consulting for non-profits. I do this and many others do as well. We use our knowledge to help non-profits do their amazing work. This is a way to avoid that "exploitation" you mentioned and instead use what we know to help others. There's not much money in this kind of consulting, which is why few do it, but it's really important. Maybe some kind of granting agency could earmark money for non-profits to hire academic consultants to help them use what we know to help the world. That would be awesome
hey, I'm a recent advertisement graduate, it's good to see someone from such a familiar field here anyways, when I do groceries, I always follow the list to a T, and I take no time at all getting the items, basically, I go against every little trick supermarkets have to "seduce" the customer, so my question is: what makes someone a "good customer"? is it someone highly susceptible to the marketing tricks at the market or someone who spends both their money and time more efficiently?	Good can mean different things here. You sound like you're probably super loyal to products. That's pretty great for most companies. The fact that you don't succumb to unintended purchases definitely makes you less attractive in one capacity, but your predictability makes you very attractive in other ways. If I could run a company where every customer always bought the same thing every week, I would LOVE that. I would know how to schedule raw material purchases, delivery schedules, etc... I would have a steady and dependable income. If, however, I relied just on getting lucky and catching the eye of customers as they passed my products on store shelves, that would be a whole lot more difficult a business plan to execute.
Hi Jeff, I have always geared my life towards maxing out the benefits and deducting the losses for example leaving my family in order to search for better life oportunities, ditching jobs where I felt safe in favor of new and more promising ones. And by this logic I have reached quIte far in my life. But at the end achieving all this goals don't yields the expected satisfaction. However I'm pretty sure that don't doing this would be even worse. Why does it seems that no matter if the desitions taken are the best at my point of view it still seems like I need more than the goals I have achieved. Why is disatisfaction the expected result?	Wow, that's a lot to give up for goals! People are inherently likely to make what are known as upward comparisons. We don't look at the people who we have done better than, but instead focus on the few who done better than us. The classic example is Silver Olympic medalists. They should be elated, but instead they just covet the Gold medalist.
	Beyond that, in your specific case, it's hard to say for sure, but we know that close relationships are the number one driver of life satisfaction. If you've given those all up in pursuit of some other goal, that might explain things a bit. Take that with a grain of salt as all I know about you is summed up in 100 words or so!
Hello Jeff, glad to see this AMA here! I'm a statistics student in Brazil (one of my professors got his doctorate degree at Carnegie Mellon University, in fact!). Much of what we learn nowadays is related to careers pertaining the finance fields. Other stuff includes academic research mixed with other fields. I see myself as a data analyst for a big bank someday, but I always think: is there any career for a data scientist thats underrated by modern standards but still awesome and rewarding, in your opinion?	Go work for a non-profit! It's now where the money is, but many need help from data scientists. You can actually change the world that way!
Which US dollar bill is your favorite?	Cash? You still use cash?
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For coke yeah	Oh, in that case.... Nope, not replying and losing my tenure :)
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Prof, you have a bias. OP mean Coca Cola.	I don't drink soda either :)

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